Contacts, documents, sales, marketing and helpdesk in one platform, implemented by NEXT.
CAS genesisWorld is CRM/XRM software (Customer Relationship Management / Any Relationship Manager) developed by the German company CAS Software.
It builds in several artificial intelligence features and gives small and mid-sized companies everything they need to manage customer relationships. It brings together and processes information from multiple sources to simplify every stage of your relationship with customers, partners and suppliers, from first contact to after-sales support.
It gives your sales, marketing and support processes professional structure, with many ways to automate workflows. Your team works in a standardized way, based on rules and templates, and finds information through smart search.
It stands out in how it supports sales teams: it records every customer interaction and generates predictions that improve your chances of closing a deal. It also includes document management, project management and helpdesk features.
All data sits in one integrated CRM/XRM, which makes collaboration easier for everyone, remote staff included. Tasks are managed through dashboards and Kanban boards, activities are shown visually, and Microsoft Teams meetings start right from the system.
Access from smartphone, tablet, laptop or smartwatch, on iOS, Windows and Android. SmartDesign technology keeps it intuitive on any device.
The "offline dossier" feature gives you access to all relevant customer data even without an internet connection, which is essential for field work.
Each user sees only what they need, through multiple layers of security. Data is protected on desktop, web and mobile, following the "fair.digital" and AppConfig standards and in line with GDPR.
The latest version includes Augmented Intelligence Assistants, which help you write mass emails, manage sales opportunities and run smart searches.
A modular architecture that adapts to your business. The client-server design allows custom application integration and lets the platform scale as your company grows.
NEXT has 15 years of experience implementing business software, covering ERP, CRM, SFA, Business Intelligence and WMS. That experience lets us take on complex projects and tailor every implementation to your organization.
Our consulting and implementation services follow a well-structured methodology refined over the years: business analysis, system design and configuration, installation and testing, and user training.
NEXT also provides post-implementation support to resolve any issue quickly. A structured process and ongoing support are what get you to the goals you set.
Pick one to jump straight to it.
CAS genesisWorld brings artificial intelligence into everyday CRM work and provides tools for automating processes, customizing the application and connecting to the AI ecosystem.
AI Connect generates and summarizes text, drafts emails and puts CRM information to use in daily work. Through MCP, AI assistants can interact with CRM data and features, while AI Coding makes developing and customizing the application simpler. Business Process Automation automates workflows, notifications and repetitive tasks.
Texts, emails and summaries start from what the CRM already knows about the customer, not from a blank page.
Repetitive tasks move into automated workflows, and the team keeps the work that actually needs people.
A set of features for recording any type of contact: customers, companies, suppliers, employees and other partners (XRM).
Capture contacts from email signatures, documents or web pages with the Address Assistant, create new contacts by photographing business cards with CAS CardScanner, customize access and editing rights, filter by any criterion and see your contacts on a map (Heatmaps).
It changes how companies manage their relationships, combining AI with advanced features to turn data into concrete action.
It streamlines day-to-day operations and helps organizations connect more effectively with their partners and customers.
Smart handling of documents in any format (PDF, image, CAD), with classification, customized mass communication, PDF signing, drag & drop archiving, central storage and integration with third-party DMS systems.
It improves operational efficiency and collaboration, and keeps your information managed securely and in compliance.
The right choice for companies that want to streamline their processes and gain a competitive edge.
Complete records of every phone call: caller recognition, automatic logging of date, time and duration, call logs (incoming, outgoing, scheduled, missed) and detailed conversation notes.
It includes one-click dialing from the address screen and call scheduling, and works with any system that supports TAPI, such as Skype for Business and Swyx.
Advanced features for recording, organizing and improving phone communication, essential for teams that put personal customer relationships first.
Company dashboards give you an overview of customers, projects and sales. Analyses can be exported to Microsoft Access or other Business Intelligence tools, or to CSV for editing in another application.
Reports can be emailed or archived automatically.
Intuitive dashboards give you an instant overview of customers, projects, sales and other key processes.
Better decisions, based on accurate data.
All documents and correspondence with a customer are archived in a dedicated dossier. You see the whole sales process, from lead acquisition to quote, sale and close, with visual progress indicators, forecasts and an interactive pipeline.
You can measure customer loyalty with a Fan indicator and analyze overall satisfaction. The platform also helps you create sales documents (quotes, product catalogs, orders) and issue invoices.
It adapts to every company, whatever its size or industry.
It turns customer relationships into successful partnerships.
Support for selecting target groups, building marketing lists and running campaigns with HTML templates for personalized communication by email, phone and letter.
⭐ Your staff need no programming skills to run HTML email campaigns.
It makes marketing more accessible, more personal and more efficient. From planning to analysis, every step is designed to drive results.
Log and process support requests, schedule your service teams, calculate costs, and view every request in a service/helpdesk portal.
The platform connects to channels such as email and phone, and sends notifications to the people who asked for help.
The right choice for companies that want to deliver fast, efficient, well-organized support. It turns support request handling into a smooth, transparent process.
CAS genesisWorld is CRM software sold with a perpetual license, deployed on-premises on your own infrastructure or hosted by an external provider. For a CRM on a recurring monthly subscription, see SmartWe. Implementation services are delivered by the NEXT team, based on the CAS Software methodology.
System design and configuration. Rollout in your organization. System testing.
Optional ongoing monthly training as your business and applications evolve, or to onboard new staff.
We make sure your system goes live smoothly and safely.
Support during the first stages after go-live.
CAS genesisWorld is a customizable platform that the NEXT team tailors to your business requirements after a detailed analysis, so your CRM is set up to be as efficient as possible.
NEXT also offers an annual support and maintenance subscription: custom application development tailored to your business, version upgrades and support for day-to-day operations.
We're in good company.
