NEXT iSolutions attended the 2025 CAS Partner Conference in the Netherlands, alongside CAS Software partners from around the world. The event showcased the latest innovations in the CAS CRM solutions, CAS genesisWorld and SmartWe, and the benefits they bring to end users.
At the conference, CAS Software announced the release of version X17, together with upcoming changes to its license price lists and its partner program.
The CAS Software vision: technology for people and for the future
The conference was opened by Martin Hubschneider, CEO of CAS Software, who stressed the responsibility that technology leaders have toward society:
"It is our responsibility, as technology leaders, to try to change the world and make it better. European companies are going through a new crisis and need solutions that help them grow revenue and cut costs, which is exactly where CAS Software solutions make a difference."
Hubschneider noted that CAS Software's development budget reached an all-time high in 2024, and that the main focus of innovation is making CAS CRM accessible on any device, under any conditions. Projects in progress include an Android Auto app that will let you use CAS CRM straight from your car.
Smart Design 3.0: a new standard for the CRM experience
A highlight of the conference was the presentation of Smart Design 3.0, a concept that has already won a European award. The new design becomes the foundation of the CAS CRM experience, offering:
- full flexibility in how you organize the application, with a scalable number of columns and tiles;
- adaptation to any resolution and screen type;
- a modern, intuitive, user-centered interface.
Smart Design 3.0 combines form and function, giving companies the tools they need to work more efficiently and in a more personalized way.
The "Fan Principle" and WeNetwork: CRM with heart
CAS Software is bringing back the "Fan Principle", launched in 2017. It highlights genuine relationships between customers, built on referrals and trust. The core idea: when a customer recommends a product or service to a business partner, that is the most honest and open form of selling.
The principle is reinforced by the WeNetwork community, a social CRM initiative that makes it easier for companies and customers to connect. CAS aims for the community to exceed 100 million members by 2027.
AI Connect and AI Coding Assistant: artificial intelligence for productivity
A major topic at the conference was the integration of artificial intelligence into CAS products.
AI Connect
The new AI Connect module brings advanced generation and analysis capabilities through integration with a GenAI engine (Google Gemini):
- automatic drafting of business correspondence;
- sentiment analysis of customer interactions;
- synthesis and summaries of complex documents and information.
AI Coding Assistant
Another new feature is the AI Coding Assistant, also built on Gemini, which lets you write simplified code to customize fields or configure controls in CAS CRM. It is especially useful for non-technical users, who no longer need to keep asking the IT team for help.
Business Process Automation: more powerful than ever
The Business Process Automation (BPA) feature, launched last year, has a new version with important improvements:
- easier workflow building with drag-and-drop;
- an extended list of triggers, such as a date change, the creation or deletion of a record, webhooks and more;
- the ability to embed smaller workflows in complex ones;
- a new debugger for quickly checking how a workflow behaves and finding errors.
These updates simplify day-to-day work and give users more autonomy in managing processes.
Zapier integration: connecting to 7,000+ apps
Another new feature is the native integration with Zapier, one of the most popular automation platforms, which is also growing in popularity in Romania.
- Zapier connects CAS CRM with more than 7,000 apps such as Slack, Google Sheets and Gmail.
- Users can create Zaps: automated workflows made up of triggers and actions.
- Practical examples: a new email received in Gmail (trigger) can be saved automatically to a Google Sheet (action), or an update to a CRM record can trigger a notification in Slack.
This integration cuts repetitive tasks and improves collaboration between the apps you use every day.
Pricing changes and extra benefits
CAS Software also announced updated price lists starting in 2026:
- cloud and rental licenses will see price adjustments;
- on-premise license prices will stay similar or even be reduced.
Notably, all CAS CRM licenses will include access to AI Connect and the CAS Training Center by default, making it easier to adopt the new features quickly.
Taking part in the CAS Partner Conference 2025 confirmed the commitment of CAS Software and its partners, including NEXT iSolutions, to building the CRM of the future: smarter, more connected and more user-centered.
From Smart Design 3.0 and the Fan Principle to AI Connect, the AI Coding Assistant, Business Process Automation and the Zapier integration, version X17 marks a key milestone in the evolution of CAS CRM.
If you'd like to learn more about CAS solutions, including the new CAS genesisWorld X17, and you want to change the way you build relationships with your customers, contact us for a practical conversation.
