Thanks to cloud technology, CRM license prices have dropped so far that they now cost about as much as a mobile phone plan. SmartWe, the cloud CRM developed by CAS Software and distributed by Next iSolutions as an official partner, costs 14.9 euro per user per month in the Starter plan.
What's more, there are no extra costs for implementation or IT equipment. And don't think it is a simplistic tool: even as a cloud CRM, it has as many features as its big brother, CAS genesisWorld (a traditional CRM system with a dedicated implementation), and lets you manage sales and customer support efficiently.
If you have two people in sales, the monthly cost is around 20 euro, exactly what you pay for Netflix Premium or a phone plan. Does anyone ask how their phone plan pays for itself? No. A CRM should be seen the same way: as an essential tool for running your business.
What SmartWe offers in the Starter plan
SmartWe is a cloud CRM you access through an online account, from any device (PC, Mac, phone or tablet), regardless of operating system or browser. The interface is very intuitive and there is hardly any learning curve. Again, it is not a simplistic solution: SmartWe includes features comparable to its big brother, CAS genesisWorld, a traditional CRM system with a dedicated implementation.
Features included in the Starter plan:
- Customer and contact management
- Lead management
- Task and appointment management
- Central document archive
- Personalized emails and letters
- Complete customer file with extended history
- Smart search and filter options
- Picasso assistant for daily planning
- Integration with phone systems
- CRM Sidebar for MS Outlook
- Smart access rights management
- Access to the SmartWe App Store
- Configurable notifications on record changes
- Add-in for MS Teams
- SmartTags
- Two-factor authentication and SecureLogin
With these features, most small and medium-sized companies can run their sales and customer support efficiently.
For companies that want more: the Premium cloud CRM plan
For organizations that need advanced customization, complex automation or more sophisticated processes, SmartWe Premium (39 euro per user per month) also offers:
- Offline mode for the mobile apps
- Email archiving on the server
- Sync of tasks, meetings and contacts directly with mobile devices
- Your own document templates (PDF and MS Word)
- Customizable interface (charts, fields, indicators and more)
- Groups with custom access rights
- Online meetings via MS Teams
- Template management with validity periods
- Toolkit for building new apps
- Map view and geolocation
- Proximity search
- Programmable fields
- Social media features
Real localization for the Romanian market
SmartWe is developed in Germany by CAS Software, but it is fully adapted to the Romanian market. At CAS, localization does not just mean translating the interface and fields into Romanian; it means real integration into the local business ecosystem.
SmartWe connects with ERP systems used in Romania (we have successfully integrated it with WinMENTOR ENTERPRISE and SOFTONE) as well as with web services and platforms specific to the local market, so users work in a familiar environment adapted to Romanian legislation and business practice.
The result is an international CRM with German quality standards, firmly anchored in the realities of the Romanian business environment.
Digitalization is no longer optional
You surely remember what happened with SAF-T and e-Factura, Romania's digital tax reporting and national e-invoicing requirements, which showed perhaps more clearly than ever how vulnerable companies without solid digital tools are. In your relationships with customers, partners and authorities, good intentions and individual experience are no longer enough. You need clear workflows, centralized information and real-time transparency.
Without a coherent system, the questions inevitably come up: how do you track sales opportunities properly, how do you step into a negotiation at the right moment, or how do you get a real picture of your team's performance, if the data is scattered across spreadsheets, emails and personal notebooks? Without a shared platform, control is an illusion, and decisions rely more on impressions than on data.
That is why a CRM system should be one of an entrepreneur's first strategic investments, sometimes even before the team is fully in place. It creates the structure on which healthy, scalable processes can be built.
For most small and medium-sized businesses, SmartWe covers sales and support needs very well, providing a clear framework for managing relationships and commercial activities.
For organizations with more complex operations, on the other hand (large product portfolios, big teams, elaborate sales cycles, project-based processes, or simply a preference for not using the cloud), CAS genesisWorld remains the ideal solution, whether you run it on your own IT infrastructure or use it as a hosted service.
Conclusion: what does it really cost you NOT to have a CRM?
When a CRM system costs as much as a mobile phone plan, the question is no longer "How much does it cost?" but "How much do you lose by not using it?" In 2026, can a company still work without technology and digitalization? How efficient can an entrepreneur be if they still work on paper or in Excel?
Managing sales only through notes, scattered files and emails sorted into folders is like doing modern farming with nothing but a hoe. Think about today's customers, how they buy, and what your relationships with authorities and business partners look like, and you will see that digitalization is not about fashion; it is about efficiency and competitiveness. The reality is that you lose more money through a lack of organization than by paying a 15-euro monthly subscription.
If you want to find out whether SmartWe or CAS genesisWorld is the better fit for your company, we are always happy to talk.
